Inbound Marketing and Relationships
I focus on implementation of inbound marketing strategies for small to medium sized businesses. The term marketing seems to be a contentious or intimidating term, but when it comes to inbound marketing it truly is simple. Inbound marketing is centered around building relationships as opposed to pushing your services through advertising to the people who don't really need them or can't afford them.
Relationships are the key to successfully retaining your clients and I'm here to show you how!
Building your inbound strategy involves:
1. Clarifying your message and offer
2. Creating content that serves your ideal client and establishes you as the expert you are
3. Clueing in to the metrics you need to monitor
4. Utilizing that information to tweak and alter your marketing strategy as you go